We often say that our goal is to make technology transparent so you can get that layer out of the way to get your best work done.
You can see and appreciate the design of the device, but it should not get in the way. Similar to when you hear the saying ‘the journalist shouldn’t be the story’.
We love Apple gear, and have for a long time, but what we really love is making sure that frictionless, easy feeling is maintained throughout every aspect your workflow. (Even the usually the forgotten and neglected jobs like backups and new machine setup).
We take "making it easy" to heart.
Does an easier studio tech experience sound good? Let's meet up!